After securing promotion to the second tier of British Football for the first time in 24 years Swansea City are about to see a hugely significant rise in income in the coming 12 months.
Whilst a measly sum of £25,000 will be paid in prize money to the club when the club wins the league, television and cooperate hospitality revenues will make up a vast chunk of the funds coming into the Swansea City coffers next season. Estimations have been given that the club could be set to earn in the region of £1.5 million from the pooled television fund alone. Season ticket sales will be set to rise with many new applications for a permanent seat at the Liberty Stadium likely to be made for the 2008/09 season.
Swansea City Chairman Huw Jenkins has however warned that the club will take a conservative approach in any dealings and will not waste valuable funds in the aim of consolidating the clubs position in the Championship next season. The businessman has also drawn attention to the challenges the club face in competing in the second tier of the British game.
Revelling that there will be a significant rise in player wages money at the club will have to be spend wisely. Keen to stress the importance of getting in players at the right price Jenkins has reiterated the desire for the club to live within its means and not spend heavily in the transfer market.
Jenkins told the SWEP:
|‘There’s going to be a lot more money coming into the club you’ve got to remember there’s also going to be an increased budget. These things go hand in hand. Our income will go up significantly, but you have to remember that every player we have will get an increase in wages in the Championship, and any player we look to bring in will cost that much more than they would have done in League One.’|
A lot of clubs have made mistakes trying to meet the financial demands of the Championship. We won’t be doing that,’ Jenkins added.
We will continue to spend money as we earn it and we won’t take on things we can’t afford. We recognise it will be a different challenge for us and that it’s going to be hard. But not many of the clubs in the Championship have a board of directors made up of people who followed their club throughout their lives, who are prepared to work tirelessly to make sure the club succeeds.
‘With that and a manager like Roberto (Martinez) in place, we have got a pretty strong backbone in place to take the club forward. We may not compete by paying huge transfer fees or being big spenders, but we’re confident we can find players who are hungry to take the club forward.”